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Tired of hearing about usability and user experience? We explain what it is, how they differ and what are the key factors to improve the usability of your website.

“Usability refers to the ability of a software to be understood, learned, used and attractive to the user, under specific conditions of use.”

From this definition we can extract some basic principles on which usability is based:

When we talk about web pages, a term closely related to usability is accessibility, which is the degree to which everyone can use the web, “regardless of their technical, cognitive or physical abilities.”

“The power of the web resides in its universality. Access for everyone, despite disability, is essential ”. Tim Berners-Lee

User experience refers to the degree of compliance with user expectations when interacting with a website or application; that is, to your experience. It refers to how the user feels before, during and after using a website.

Therefore, although it is closely related, it goes a step beyond the concept of web usability and they are not reciprocal; Thus, for example, we can be in an online store with excellent web usability, in which we can easily buy through a one-step purchase process and with almost no request for data, but the user experience will not be satisfactory because they only allow you to pay by card, my preference being paypal.

On the contrary, it seems quite logical that for the web to cause a good user experience, it must be easy to use, that is, it must have good web usability, since if the user does not manage to perform the expected task, you will feel frustration. But as we have said before, usability does not imply good UX.

Closely related to the user experience (UX) is the customer experience (CX) that encompasses all the interactions that a customer has with the brand through the different channels and that is largely based on the result of the sum of memorable experiences that a client has with the company, especially those with high emotional impact.

Following the previous example, we could say that an online store is usable because it allows me to purchase the desired product in a few steps and in an intuitive way, in addition the user experience was satisfactory since the purchase method that I wanted to use was allowed and the expenses Shipping was free, but instead, I’ve been waiting for the product for a week and on social networks they ignore my complaints, so my customer experience is poor and I will not buy again in this online store, in addition to speaking badly to my friends about the brand and I will criticize them in opinion forums.

It is essential that the web is responsive. If you are still not sure what a responsive website consists of, click here and read our post to find out if a website is responsive.

This factor, in addition to improving the user experience, reduces the abandonment rate and the bounce rate and improves the SEO positioning of your website.

Google says that more than half of visitors abandon websites that take more than 3 seconds to load.

If you want to check the speed of your website, Google makes several tools available to us:

– Know the performance of your website for both mobile and desktop version with PageSpeed ​​Insights

It offers a guarantee to your users through an SSL security certificate, especially in the case of exchange of confidential data.

SSL is a security protocol that makes your data travel in an integral and secure way, that is, the transmission of data between the server and the user is encrypted, with which we make sure that nobody can read its content.

I expressly consent to the processing of my personal data in accordance with the data protection policy

I expressly consent to the processing of my personal data in accordance with the data protection policy

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